Women and Sustainable Finance

Women and sustainable finance. This is the title of the survey presented at the SRI Week and the result of the collaboration between the Forum for Sustainable Finance and Doxa , with the support of Etica Sgr .

We considered it interesting to participate in the realization of this research, which aims to analyze the attitudes and choices of Italian savers compared to the SRI (sustainable and responsible investment).

Etica Sgr is at the forefront of the issue, which is also the Sustainable Development Goal number 5 ( Gender Equality ) and which we have described in our recent Impact Report . Furthermore, that of women is our first target: savers represent 52% of our customers.

Because the focus on women and sustainable finance


The strong growth of the SRI market is there for all to see. The choice of focus on women and sustainable finance stems from the observation that the figure of women plays an increasingly central role in the economic-financial landscape . Moreover, it is able to give an acceleration and a turning point in the development of a sustainable and circular economy.

Investment habits

Prudence is the main element of Italian savers, especially among women. In fact, 59% prefer low-risk investments , even if less profitable (men are 49%).

The riskiness is considered a very important element for the investment choices of 65% (53% for men).


Almost one woman in two (44%) independently takes the financial decisions for her family . There remains a greater propensity than men to compare and share choices with their relatives.

The main purposes of the investments are the protection of the family unit (about 60% of the investors) and the profit tout court (make the capital pay for 43% and do not leave cash on the current account for 35%).

In addition, women, more than men, invest in a perspective of savings for themselves and for their old age (35% vs. 28%).

Information channels and advice from the consultant

The share of savers looking for information through their financial advisor does not show any gender differences. Among women, there is a tendency to rely on their bank / insurance (48% vs. 37%), rather than seeking information on blogs and websites (26% vs. 40%).


Among women there is a greater share of savers who relies on the opinion of family and friends for their financial decisions (22% vs. 12%).

Women and sustainable finance

No surprise, women and sustainable finance is a combination that is confirmed by the survey. Among the savers, environmental, social and governance issues are of great importance for 77% of the sample (+ 8% vs. men).

Strangely, women, less than men, believe in the opportunity to increase profits with the integration of ESG themes (44% vs 50% of men).

With regard to social issues related to gender, 76% of women state that the presence of programs against wage inequality and dedicated to work / family reconciliation influence their investment choices (vs. 57% of men).


The presence of staff policies aimed at guaranteeing equal opportunities are considered relevant by 76% of women (60% of men).

The presence of women on the Boards of Directors and among senior management is considered important for two thirds of women (about 44% among men).

The publication of sustainability reports by companies in which to invest through the funds is considered relevant by 75% of women (vs. 68% of men).

Ethics Sgr and savers

We are convinced that women and sustainable finance is an increasingly strong union, just as it is for young people. In our opinion, those who choose sustainable finance are not only more ethical, but demonstrate a smarter approach to their investments .

Those who invest in sustainable and responsible funds invest for themselves, for their future and for the future of the planet. This is why we are convinced that women and young people will continue to choose our products and be our ambassadors.